Public outreach (or Industrial outreach) is understood as any technical communication that directly engages an audience outside of academia. The main goal is to promote public awareness and understanding of technical needs of society and making informal contributions to technical education. There are distinct types of outreach activities we organise, for example public presentations, visits to primary and secondary schools, workshops, and science fairs.
Outreach programs offer the possibility to students receive inputs from public about their projects, including the existence of new perspectives, the refinement of current proposal, and the stimulation of new inquiries. Towards effectiveness in public outreach, it is important to understand the public to reach in order to select the appropriate instrument, for instance by applying global or local strategies. Public outreach must have an associated process of development, implementation, and evaluation, being then conducted with rigor.